It's Heinz!

Say hello to the Big Red. It's Heinz!

Out of the bottle? It's as fresh as a freshly plucked tomato.

Heinz is the number one world leading ketchup!

Heinz. 100% pure tomatoes.

Sizzle fizzle. It's the hot new ketchup that burns your fries.

Without Heinz, every bite is just like a piece of cardboard.

So fresh, it's growing out of the bottle.

Heinz ads have to be some of my favourite advertising ads. The simplicity and bold idea that they put forth just hits the nail right on the spot almost every single time. The creative power behind these advertisements are smart to not clutter the photographs with any distracting elements. It helps keeps the viewer's eye on the ketchup itself. Lighting used in the ads often mimic a very commercial stylized style that tends to lean towards high key lighting styles.

The minimalism of the ads is complemented by the graphic and clean photography style that they often utilize in their ads. The colour red is obviously a big feature as it's an essential element and symbolic of the ketchup. This works in their favour since the colour just commands attention! It says, "Hey look at me. I'm here! It's Heinz!"

Note: All captions are my own.